Workstation Pro Genesis Theme Framework

A digital product is any product you sell online that doesn’t have physical form or substance. You can’t hold a website theme in your hand, smell an e-book, or taste a software program — Uber eats does come close though ; ). You can turn digital products into physical products. For instance, many people buy e-books in PDF format, then print them on their computers. The product becomes physical, but it started out in digital format. Some online entrepreneurs try to take shortcuts. They create poorly constructed digital products and assume they’ll make a living from them. More often than not, those entrepreneurs fail. Why? Because customer retention matters more than customer acquisition. In other words, your goal as an entrepreneur who sells digital products should be to create more products and convince your existing customer base to buy them. That’s how true wealth becomes possible.

You might wonder why you would offer digital products instead of creating your own physical product. After all, physical products dominated commerce for hundreds of thousands of years. Digital products have many advantages over their physical counterparts, especially for the entrepreneur who sells them. Inventory never becomes an issue (either in surplus or deficit).
 You don’t have to find a place to store your products.
 Customers can, in most cases, receive the product immediately upon purchase.
 There aren’t any costs related to materials or assembly.
 This isn’t to say that you can slap together any digital product and generate a fortune. The product still needs to offer incredible value if you want your customers to return. You can funnel the time and money you save on creating digital products into making new products available to your customers. Spend your money and time on marketing and advertising as well as branding.

Marketing digital products isn’t much different from marketing physical ones. You have to define your audience, target them with brand-appropriate messages, and keep the lines of communication open. The main difference is that explaining the need for a digital product sometimes proves more difficult than illustrating the benefits of a physical product. If you need laundry detergent, for instance, you go to the supermarket or a big box store. You scan the shelves, find your favorite brand, and take the detergent to the checkout counter. That’s something you need if you want to wear clean clothes. Explaining the need for a mobile app or online course can present more challenges. That’s why Knowledge Commerce professionals must focus on educating their audience — through blog posts, webinars, landing pages, and other marketing assets.

1. Courses 2. E-books 3. Photography 4. Music 5. Web Elements 6. Research and Data 7. Tutorials and Guides 8. Software Programs 9. Recipes 10. Apps 11. Podcasts 12. Printables 13. Swipe Files 14. Templates and Calculators 15. Patterns 16. Graphic Arts Bundles 17. Coaching Packages

Of course, you’re going to have to first create your digital product or products. We’ve put together a guide that show you how to create and sell a course online that should help. Once you have a product to sell, you have to find a place to sell it. This can depend on what kind of product you make. For example, you’ll likely want to sell a digital book or audiobook on a platform geared for that like Amazon or Audible. We always recommend having your own site to sell digital products in addition to third-party marketplaces. That way, you have more direct control over the relationship with your customers. You can also often avoid the hefty service fee that many platforms solve. Sure, you could set up a website on your own and create the backed needed to offer online courses, membership sites, and other digital products. Creating such a setup would take hundreds of hours of work — and that’s if you have the skills necessary to do it. You can also lean on an all-in-one business platform like tashfatech.com, as it makes it simple to have a business around digital products.